The wine and cava cellar of Vidal i Ferré is located in the small village of Las Pobles, that belongs the municipality of Aiguamúrcia, Alt Camp. In the middle of the western site of municipality, in the road that connects Santes Creus and Pontons, near the Bruell stream, affluent of Gaià River.

Historically, the land of Les Pobles belonged to the Santes Creus monastery. Les Pobles and Santes Creus share the celebration in honor of Santa Llúcia, on 13 December, and also is celebrated the first Sunday of May, as in 1860 an smallpox epidemic hit the village. People promised to the Rosary Virgin to walk in procession and offer blessed bread, on second Sunday of May, if the epidemic ended, and this remains nowadays.